Fashion Studies

The Fashion Studies major offers an interdisciplinary course of study composed of courses from the disciplines of Art History and Visual Culture, Communication and Media Studies, International Management, with further options in Comparative Literary and Cultural Studies, and Visual Communication Arts and Studio Art courses. Fashion Studies at Franklin considers fashion a complex human and cultural phenomenon. Respective courses study the history of design and image making, the sociological and communicative processes of the making of fashion, the role of technological innovation, as well as theories of product management, branding, and marketing. The interdisciplinary major of Fashion Studies offers the possibility for students to construct particular emphases according to their interest in the field. The program prepares students for entry-level positions in careers of fashion as well as trend research in a variety of fields, including archives, museums, galleries, media, consulting, the publishing sector, retailing, distribution, design, and the fashion business. Students may also choose to pursue design careers or advanced research of fashion towards an M.A. or Ph.D. degree.

Major Requirements (42 Credits)

Foundation Courses (12 Credits)

AHT 103Introduction to Art History and Visual Culture II: High Renaissance to Contemporary Art

3

BUS 135Introduction to Business Systems

3

COM 105Introduction to Communication and Media Studies

3

FAS 100Introduction to Fashion Studies

3

Required Courses (6 Credits)

Two of the following:

AHT 270Theories and Methods in Art History and Visual Culture

3

BUS 256Marketing Research Methods

3

COM 203Communication Research Methods

3

Major Electives (21 Credits)

Seven of the following (at least three courses must be at 300-level or above)

(Elective courses must come from at least three different disciplines)

AHT 216Introduction to the History of Photography

3

AHT 285TTechnology in Art, Visual Communication, and Fashion

3

AHT 320Anthropologies of Art

3

AHT 362Visual Semiotics: Signs and Symbols in Art, Architecture, Film, and Fashion

3

BUS 136Marketing in a Global Context

3

BUS 285Integrated Marketing Communications

3

BUS 274Brand Management

3

BUS 385Consumer Behavior in International Marketing

3

CLCS 340Fashion and Visual Culture

3

COM 201Fundamentals of Media Studies and Criticism

3

COM 230TCommunication, Fashion, and the Formation of Taste (Italy)

3

COM 295Media Consumption, Fashion, and Identity

3

COM 301Globalization and Media

3

COM 314Digital Journalism in a Global Context

3

COM 330The Digital Innovation and Media Strategies for a New Consumer Culture

3

COM 350Mediated Relationships

3

COM 327Producing Digital Media: Communication and Media in Practice

3

STA 200Computer Graphics in Advertising

3

STA 211Intermediate Drawing

3

STA 220Heads and Bodies: the Human Head and Proportions in Art History, Theory and Practice

3

STA 300Computer Graphics in Advertising, Advanced

3

STA 311Advanced Drawing

3

VCA 120TDocumentary and Street Photography on Location: Munich

3

VCA 200Creative Publishing

3

Capstone (3 credits)

One of the following:

FAS 495Senior Project in Fashion Studies

3

FAS 497Fashion Studies Internship

3