BUS 251 Sustainable Luxury Management
This course aims to bring clarity to the paradoxical nature of the luxury industry, where excess and indulgence stand in sharp contrast to the concept of sustainability. Students will be introduced to the peculiarities that make the luxury sector distinct from conventional management environments. Thus, the course will teach students about the importance of corporate social responsibility (CSR) in the luxury industry. Students will learn about the peculiar social and environmental challenges faced by luxury corporations due to their focus on experiential and hedonic products and services. Furthermore, the course teaches students how luxury corporations can effectively handle diverging stakeholder demands and create a long-term sustainability strategy. The course outlook spotlights cutting edge topics related to emerging industry trends. Luxury corporations are under pressure to meet expectations from younger consumer generations who prioritize social and environmental practices throughout supply chains and have different ideas about what luxury means in the digital age. To address this, the course outlook offers insights into the role of new technologies.