COM 255 The Culture of Made in Italy
This course examines the Made in Italy from a perspective of communication and media studies with an experiential learning component. It first surveys its historical development and the process in which a country of origin has evolved into a metabrand. It then explores the role communication and media plays in various Made in Italy industries such as fashion, food, design, and tourism. By analyzing the Made in Italy as a cultural phenomenon, the course seeks to develop a critical perspective toward the way a particular combination of creativity and industry lead to the global success of Made in Italy. This course includes field trips to Milan.