COM 311 Strategic Communication and Public Relations
This course is designed for students aiming to deepen and advance their understanding of strategic communication principles and public relations (PR) practices. It explores the role of communication in shaping public opinion, influencing stakeholders, and managing an organization’s reputation. Through case studies, simulations, and practical projects, students will analyze and design strategic communication campaigns tailored to specific goals and audiences, while addressing the challenges of crisis communication, corporate social responsibility, and digital media integration. The course emphasizes critical thinking, ethical considerations, and the development of effective communication strategies in the media sector.