COM 243 Principles of Strategic Communication
"Principles of Strategic Communication" is an introductory course designed for students with no previous knowledge of the field who wish to explore the foundational concepts and skills of strategic communication. The course focuses on the role of communication in achieving organizational goals and shaping public perception. Students will explore the strategic use of media channels, persuasive messaging, audience analysis, and the ethical considerations involved in crafting communication strategies. By blending theoretical frameworks with practical case studies, students will develop a strong understanding of how to design, implement, and assess communication plans that serve business, nonprofit, or governmental goals.
The course will cover a range of communication contexts, including corporate communication, crisis communication, and public relations, emphasizing the use of communication as a strategic tool to influence audiences and achieve desired outcomes.