International Marketing Management
The International Marketing Management major equips students with the knowledge, tools and mindset to deal with the challenges organizations are facing today.
Rooted in Franklin’s liberal arts tradition, this major offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing, digital marketing analytics, and brand management with courses in management, communications, psychology and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.
In addition to graduate school opportunities such as MBA, MSc, and MA programs, possible career paths for International Marketing Management graduates include a wide range of roles in companies (brand manager, digital marketing manager, research manager, advertising and communication manager) across all industries.
Major Requirements (51 Credits)
Foundation Courses (15 credits)
Management Required Courses (12 Credits)
Marketing Required Courses (15 Credits)
| BUS 274 | Brand Management | 3 |
| BUS 342 | Marketing for a Sustainable Society | 3 |
| BUS 383 | Digital Marketing and Web Analytics | 3 |
| BUS 385 | Consumer Behavior in International Marketing | 3 |
| ECN 319 | Behavioral Economics | 3 |
Major Electives (6 credits)
Two of the following:
| BUS 251 | Sustainable Luxury Management | 3 |
| BUS 410 | Organizational Behavior | 3 |
| COM 105 | Introduction to Communication and Media Studies in the Global Context | 3 |
| PSY 201 | Social Psychology | 3 |
| SOC 100 | Introduction to Sociology | 3 |
Capstone Requirement (3 credits)
| BUS 455 | Advanced Topics in Management | 3 |
Note: Prerequisites may be required for courses outside of the major.