MGT 511 Digital Transformation
Digital transformation brings great possibilities of growth for companies and institutions, but it is a broad, complex, demanding process that, in order to express its full potential, has to impact, influence and sometimes change even the very core of a business.
The course offers a critical approach to digital transformation, exploring the advantages and opportunities it provides, but also the challenges, risks and resistances that can oppose, slow down or even prevent its proper implementation (especially in established, non digital-native businesses).
The main objective is to offer students a strategic perspective on its main laws and frameworks related to the four main areas of impact:
• Business models and ecosystems
• Value chain and innovation
• Customers and experience
• Organization and operational excellence
Through the analysis of real scenarios and best (and worst) practices in the field, the course objective is to provide a synthesis between theoretical and reality-based perspectives.