MGT 502 Introduction to Marketing
This course is an introductory class in marketing that aims at illustrating the concept of marketing plan and its key components (market analysis, strategy definition, strategy implementation, value creation). Students will learn about the most important marketing decisions (e.g. segmentation, targeting, positiong and differentiation) that companies across industries must take when setting the marketing strategy. The course provides students with both a theoretical and applied understanding of the importance of the marketing plan in the overall marketing strategy of businesses.