Marketing Minor

Not open to majors in International Management and International Marketing Management, or to Management minors.

No more than two courses applied to a minor may overlap with the student's declared major.

Minor Requirements (18 Credits)

Required Courses:

BUS 135International Business

3

BUS 136Marketing in a Global Context

3

BUS 256Market Research Methods

3

BUS 383Digital Marketing and Web Analytics

3

Two of the following:

BUS 274Brand Management

3

BUS 342Marketing for a Sustainable Society

3

BUS 385Consumer Behavior in International Marketing

3

ECN 319Behavioral Economics

3