Marketing Minor
Not open to majors in International Management and International Marketing Management, or to Management minors.
No more than two courses applied to a minor may overlap with the student's declared major.
Minor Requirements (18 Credits)
Required Courses:
BUS 135 | International Business | 3 |
BUS 136 | Marketing in a Global Context | 3 |
BUS 256 | Market Research Methods | 3 |
BUS 383 | Digital Marketing and Web Analytics | 3 |
Two of the following:
BUS 274 | Brand Management | 3 |
BUS 342 | Marketing for a Sustainable Society | 3 |
BUS 385 | Consumer Behavior in International Marketing | 3 |
ECN 319 | Behavioral Economics | 3 |