Marketing Minor
Not open to majors in International Management, or to Management minors.
Minor Requirements (21 Credits)
Required Courses:
| BUS 135 | Introduction to Business Systems | 3 |
| BUS 136 | Marketing in a Global Context | 3 |
| BUS 256 | Marketing Research Methods | 3 |
| BUS 285 | Integrated Marketing Communications | 3 |
| BUS 385 | Consumer Behavior in International Marketing | 3 |
Two of the following:
| BUS 236T | Marketing for Movies | 3 |
| BUS 274 | Brand Management | 3 |
| BUS 308 | Advanced Marketing Research and Data Analysis | 3 |
| BUS 342 | Green Marketing and CSR | 3 |
| BUS 383 | Digital Marketing and Web Analytics | 3 |