COM 326 Digital Communication: Theory and Strategy
Digital communication is fundamental in today's businesses and, indeed, all organizational contexts. This course explores key dimensions of digital communication, namely what makes digital communication a unique form of communication and how communication practitioners and business professionals can more effectively use this medium. In addition to exploring important theories as they concern digital communication, design, and business strategies, students in this class will learn how to: - Plan and develop effective strategies for digital communication - Manage all aspects related to online projects (business models, management, costs, resources, etc.) - Take advantage of the Social Media revolution - Design the user experience (interaction design). In addition to learning basic theories and practices, students will make practical use of knowledge by working in teams in which they will both conceptualize and implement effective and professional projects.