MGT 537 The Intersection of International Business, Arts, and Luxury
This course explores the intersecting fields of luxury and arts in analog and digital contexts from an international business perspective. Luxury firms and conglomerates increasingly appear as strategic actors in the creative and luxury sectors operating as sponsors, collectors, and patrons. Building on an introductory understanding of luxury from a theoretical and historical perspective, the course will investigate the current landscape of corporate archives, museums, and art spaces. In addition, the interconnections between art collaborations, luxury products and consumer experiences will be explored. These investigations will extend into the digital realm, focusing on recent luxury brand experimentations and co-productions with digital creatives. Students will be encouraged to step beyond the glamour and glitz to critically review, assess, and discuss luxury firms’ approaches to the arts in the global cultural landscape.