International Marketing Management

The International Marketing Management major equips students with the knowledge, tools and mindset to deal with the challenges organizations are facing today. 

Rooted in Franklin’s liberal arts tradition, this major offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, brand management with courses in management, politics, psychology and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.

In addition to graduate school opportunities such as MBA, MSc, and MA programs, possible career paths for International Marketing Management graduates include a wide range of roles in companies (brand manager, digital marketing manager, research manager, advertising and communication manager) across all industries.

Major Requirements (57 Credits)

Foundation Courses (15 credits)

BUS 115Financial Accounting

3

BUS 135Introduction to Business Systems

3

BUS 136Marketing in a Global Context

3

MAT 201Introduction to Statistics

3

POL 112Markets, Policy and Administration

3

Marketing Requirements (18 Credits)

BUS 256Marketing Research Methods

3

BUS 274Brand Management

3

BUS 285Integrated Marketing Communications

3

BUS 342Green Marketing and CSR

3

BUS 383Digital Marketing and Web Analytics

3

BUS 385Consumer Behavior in International Marketing

3

Management Requirements (15 Credits)

BUS 226Managerial Finance

3

BUS 306Quantitative Methods and Dynamic Forecasting

3

BUS 353Strategic Management Theory

3

BUS 397Data Mining (Business Intelligence)

3

BUS 410Organizational Behavior and Leadership

3

Capstone Requirement (3 credits)

BUS 455Global Strategic Management

3

Electives (6 credits)

Two of the following:

BUS 143Behavioral Science for Decision Making

3

BUS 145TBorderless Management: International Firms in a Global World

3

BUS 236TMarketing for Movies

3

BUS 243Personal Finance

3

BUS 3XX
Any 300-level Business course

3

BUS 4XX
Any 400-level Business course

3

COM 105Introduction to Communication and Media Studies

3

PSY 201Social Psychology

3

SOC 100Introduction to Sociology

3

Note: Prerequisites may be required for courses outside of the major.