International Marketing Management
The International Marketing Management major equips students with the knowledge, tools and mindset to deal with the challenges organizations are facing today.
Rooted in Franklin’s liberal arts tradition, this major offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, brand management with courses in management, politics, psychology and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.
In addition to graduate school opportunities such as MBA, MSc, and MA programs, possible career paths for International Marketing Management graduates include a wide range of roles in companies (brand manager, digital marketing manager, research manager, advertising and communication manager) across all industries.
Major Requirements (57 Credits)
Foundation Courses (15 credits)
| BUS 115 | Financial Accounting | 3 |
| BUS 135 | Introduction to Business Systems | 3 |
| BUS 136 | Marketing in a Global Context | 3 |
| MAT 201 | Introduction to Statistics | 3 |
| POL 112 | Markets, Policy and Administration | 3 |
Marketing Requirements (18 Credits)
| BUS 256 | Marketing Research Methods | 3 |
| BUS 274 | Brand Management | 3 |
| BUS 285 | Integrated Marketing Communications | 3 |
| BUS 342 | Green Marketing and CSR | 3 |
| BUS 383 | Digital Marketing and Web Analytics | 3 |
| BUS 385 | Consumer Behavior in International Marketing | 3 |
Management Requirements (15 Credits)
| BUS 226 | Managerial Finance | 3 |
| BUS 306 | Quantitative Methods and Dynamic Forecasting | 3 |
| BUS 353 | Strategic Management Theory | 3 |
| BUS 397 | Data Mining (Business Intelligence) | 3 |
| BUS 410 | Organizational Behavior and Leadership | 3 |
Capstone Requirement (3 credits)
| BUS 455 | Global Strategic Management | 3 |
Electives (6 credits)
Two of the following:
| BUS 143 | Behavioral Science for Decision Making | 3 |
| BUS 145T | Borderless Management: International Firms in a Global World | 3 |
| BUS 236T | Marketing for Movies | 3 |
| BUS 243 | Personal Finance | 3 |
BUS 3XX
| Any 300-level Business course | 3 |
BUS 4XX
| Any 400-level Business course | 3 |
| COM 105 | Introduction to Communication and Media Studies | 3 |
| PSY 201 | Social Psychology | 3 |
| SOC 100 | Introduction to Sociology | 3 |
Note: Prerequisites may be required for courses outside of the major.