BUS 145T Borderless Management: International Firms in a Global World
This course focuses on exposing students to how multinational enterprises (MNEs) define and implement strategy in a global context. By illustrating with a critical perspective the opportunities and challenges arising from globalization and slowbalization, and the role of MNEs in this context, the course will focus on explaining how MNEs take strategic choices (motivations to go international, strategy perspectives, market selection and entry methods, common flaws in decision making) and how MNEs implement strategy (management styles, organisation design, innovation management, the importance of national vs corporate culture and diversity & inclusion). The Academic Travel will focus on visits in Brussels.