BUS 108T Arts, Luxury, and Experiences (Paris)
This course helps students to gain a better understanding on the dynamics of consumer experiences in the creative and luxury industries. It will also provide the conceptual frameworks and the toolkits needed to efficiently implement managerial processes within these industries. The focus is on the concepts of marketing related to the experience economy and students explore the fundamental strategies and business models of different companies and institutions in the creative and luxury sectors. Students are actively involved, analyzing global competitive trends and sharing best practices in a broad range of luxury brands and creative industries, such as museums, art foundations, theaters, fashion, food and beverage, jewelry, and hospitality.