FAS 100T Introduction to Fashion Studies (Italy)
This course introduces students to Fashion Studies beginning with the history of the making of fashion, thus laying the groundwork for the understanding of fashion as a creative and cultural phenomenon from the Renaissance to the present day. It then examines fashion as a dynamic communication process that is based on everyday social interactions in the contemporary world. In this section, special attention is paid to media representations, interactions with cultural industries, subcultural practices, and the impact of emerging technologies, exploring how the fashion process becomes an integral part of the identity formation. Finally, the fashion process is analyzed from the business perspective with a particular focus on marketing. Taking the classic concept of product life cycle, students learn how the fashion industry and consumer behavior propagate new trends in society.