BUS 308 Advanced Marketing Research and Data Analysis

This course focuses on new developments and trends in research methodology. The class, building on BUS 256, covers the creation of effective data analysis techniques such as cluster and conjoint analysis, ANOVA and MANOVA for quantitative research and content analysis and data coding for qualitative research. Software usage (SPSS, STATA and NVIVO) is also required in the course.

Credits

3

Prerequisite

BUS 136 and MAT 201 and BUS 256