BUS 147T Digital Entrepreneurship (Italy)
This course focuses on providing students the knowledge and tools for digital entrepreneurship, applied both to digitally-native and digitally-transformed companies. It examines the main strategic business and communication laws that govern the digital environment. It also considers the most relevant impacts and forces expressed by digital transformation on organizations, business models, audience experiences, and brand storytelling. The academic travel component will take place in Italy, visiting some digitally advanced companies and start-ups, incubators, and/or accelerators.