Marketing Minor

Not open to majors in International Management, or to Management minors.

Minor Requirements (21 Credits)

Required Courses:

BUS 135Introduction to Business Systems

3

BUS 136Marketing in a Global Context

3

BUS 256Marketing Research Methods

3

BUS 285Integrated Marketing Communications

3

BUS 385Consumer Behavior in International Marketing

3

Two of the following:

BUS 236TMarketing for Movies

3

BUS 274Brand Management

3

BUS 308Advanced Marketing Research and Data Analysis

3

BUS 342Green Marketing and CSR

3

BUS 383Digital Marketing and Web Analytics

3