COM 238 Strategic Communication and Social Media: Theory and Practice
In the media-saturated contemporary world, the ability to produce media content effectively and appropriately is a powerful skill that is applicable in a variety of professional contexts. This course introduces the basic principles of strategic communication in the context of social media by focusing on the critical important of the audience within the media content creation cycle. After developing the theoretical foundation, the course also offers an opportunity to develop basic skills in producing podcasts and blogs. It also discusses concepts of ethics and social responsibility as part of a successful strategic communication campaign.
Recommended prerequisite: COM 105 or COM 201