BUS 452 E-Commerce

The goal of this course is to illustrate principles of e-commerce marketing with an emphasis on implementing an effective marketing strategy in terms of product, pricing, communication and distribution online. By building on the principles of digital marketing and consumer behavior, students will work on real cases and projects in order to develop theoretical and practical approaches to the field.

Credits

3

Prerequisite

BUS 136 and BUS 285 and BUS 353 and BUS 383