BUS 361 International Marketing

Companies today confront an increasing array of choices: markets, locations for value adding activities and modes of crossing borders. Therefore, understanding the international dimensions of marketing becomes fundamental. Tools for assessing competitiveness in international business at the level of the industry, location, and firm are presented together with instruments for identifying opportunities for a company in a dynamic global environment.

Credits

3

Prerequisite

BUS 135 and BUS 136 and BUS 353 and BUS 306