BUS 296 Digital Entrepreneurship for Fashion Industry
This course will be focused on providing students theoretical knowledge and practical tools for digital entrepreneurship with a specific focus on the fashion industry.
Students will learn the main impacts of digital innovation on companies operating in the industry of fashion and by leveraging on the basic rules of digital entrepreneurship, they will explore different types of business models, of audience experiences and of digital storytelling. An introduction to the newest tools and approaches in the industry of fashion such as blockchain and eco-sustainability will be provided.