International Management with an Emphasis in Marketing
Major Requirements (57 Credits)
Foundation Courses (18 credits)
| BUS 115 | Financial Accounting | 3 |
| BUS 135 | Introduction to Business Systems | 3 |
| BUS 136 | Marketing in a Global Context | 3 |
| ECN 100 | Principles of Macroeconomics | 3 |
| ECN 101 | Principles of Microeconomics | 3 |
| MAT 201 | Introduction to Statistics | 3 |
Major Requirements (30 credits)
| BUS 256 | Marketing Research Methods | 3 |
| BUS 285 | Integrated Marketing Communications | 3 |
| BUS 306 | Quantitative Methods and Dynamic Forecasting | 3 |
| BUS 315 | Managerial Accounting | 3 |
| BUS 340 | Management Science | 3 |
| BUS 353 | Strategic Management Theory | 3 |
| BUS 383 | Digital Marketing and Web Analytics | 3 |
| BUS 385 | Consumer Behavior in International Marketing | 3 |
| BUS 397 | Data Mining (Business Intelligence) | 3 |
| BUS 410 | Organizational Behavior and Leadership | 3 |
Capstone Requirement (3 credits)
| BUS 455 | Global Strategic Management | 3 |
Departmental Electives (6 credits)
Two of the following:
| BUS 236T | Marketing for Movies | 3 |
| BUS 274 | Brand Management | 3 |
| BUS 308 | Advanced Marketing Research and Data Analysis | 3 |
| BUS 342 | Green Marketing and CSR | 3 |
| BUS 357 | Global Information Systems | 3 |
| BUS 361 | International Marketing | 3 |
| BUS 373 | International Entrepreneurship | 3 |
| BUS 415 | Country Risk Assessment | 3 |
| BUS 426 | International Financial Management | 3 |
| BUS 452 | E-Commerce | 3 |
| BUS 498 | International Management Internship | 3 |
| BUS 499 | International Management Thesis | 3 |
| COM 310 | Issues in Journalism | 3 |
| STA 300 | Computer Graphics in Advertising, Advanced | 3 |
Note: Prerequisites may be required for courses outside of the major.